They’re your audience – you should know their habits and cater to them. Understanding your demographics is the single most important thing you can do for email marketing success. 📫 Free email templates! > 30 Free Small Business Email Examples & Templates Demographics: Know Your Audience Mobile users, on the other hand, tend to be pretty active even late in the evening. The standard mid-week, mid-day makes perfect sense for desktop users who are opening emails at work. Traditional “best time to send an email” numbers are being thrown to the wind as user habits change across devices. Although Mondays and Fridays are generally not recommended, who is to say they won’t work for you? If you don’t want your email newsletter to get lost in the hustle, swimming upstream may be your best bet. This means that you’re facing a ton of competition by sending out emails on the “recommended” days and times. Unless your competitors live north of Winterfell, they probably have heard this sage advice as well. So everyone agrees that Tuesday, Wednesday, and Thursday are the best days to send out an email campaign.
There are several reasons why these old classic tips don’t mean squat in the end. Our WordStream data shows that the status just ain’t always quo. Many would claim that Tuesday and Wednesday mornings should be great times to send emails, but we’ve found that Tuesday mornings result in under 5% open rates, while Wednesday mornings have below 5% click to open ratios. Worst Time to Send Emails: Tuesday & Wednesday 8 – 10 am Most email marketing articles would claim that 8 am is too early to send an email newsletter, but it works great for WordStream blasts – we get over 25% open rates with this time! Just take a look at our own WordStream data.īest Time to Send Emails: Thursday 8 – 9 am However, there are many, many, situations which quickly challenge the classical suggestions above. The tips above are considered general best practice advice for email marketing. MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters. Tuesday, Wednesday, and Thursday have traditionally been favorite days to send email campaigns, as email marketers seek to avoid the Monday angst and Friday’s itchy-feet. Fan Favorites: Tuesday, Wednesday, and Thursday.To be safe, send out event-oriented emails 3-5 days prior to an event. While 23% of emails are opened within 60 minutes after being sent, there are some lingerers who may not check out your email until a day or two later. Weekends tend to have low open rates, so most marketers avoid them like the plague. Historically, weekends are the days when folks are out running errands and going on adventures. What’s the first thing they do? Delete those emails of course! They march into the office and are flooded with emails they’ve collected over the past few days. Why? People are already bummed out about the end of the weekend. The general consensus is that you should avoid sending out email blasts on Mondays. While this one may be obvious, it’s usually better to send out your email campaigns during the daytime. They are great when you’re starting off, but be sure to read on and see why they won’t always work. Best Email Send Time: General AdviceĮmaiThese general email send time tips are widely accepted by the email marketing community. So when is the best time to send newsletter emails? We have some advice and we’re eager to share.
0 kommentar(er)
